In The Style has gone into administration. FTS Recovery are the administrators.
Adam Frisby launched the business in 2013.
The fast-fashion store has suffered a decline in its financial performance in recent years, despite aligning itself with several well-known social media influencers.
The future of its remaining employees, as well as its brand and other assets, will be uncertain following its collapse into administration.
According to one source, the process could result in a pre-pack administration that involves Baaj Capital.
Before announcing his most recent departure last year, Mr. Frisby made at least two appearances back at the company.
In March 2023, Baaj Capital purchased In The Style, which had previously been valued at over £100 million, for just over £1 million.
In 2019, it went public on the junior AIM market in London.